Digital Marketing FAQs

Digital marketing is the type of marketing that promotes products or services in an online environment and on different digital technologies such as desktop computers, mobile phones, tablets etc. Digital marketing splits into channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Without a doubt. Digital marketing is a great opportunity for your business to grow and earn more revenue, leads and conversions. Your company will gain more online visibility, quality traffic and more sales. Investing in digital marketing services will take your business to the next level at a lower cost. A well targeted digital marketing campaign can reach the right customers at a lower cost than traditional marketing.

Search Engine Optimisation is the practice of increasing the quantity and quality of traffic to your website through free, organic and natural search results on search engines. SEO helps increase the visibility of a website or a web page and makes it easier to find by users of web search engines.

Search engine marketing is the part of digital marketing that increases a websites visibility in search engine results pages (SERPs) primarily through paid advertising.

CRO is the process of increasing the percentage of visitors of a web property that convert into customers. Conversion Rate Optimisation focuses on improving the elements on your website (or app) so that the users would have a clearer journey and thus be more inclined to complete a transaction.

Content marketing is the process of creating, publishing and sharing valuable, relevant and consistent content to attract and retain your target audience. Content marketing is a long-term strategy that focuses on building a strong relationship with your public by serving them high-quality content.